Baszanger Pearl jewelers Yael and Semaja relaunch the historic brand


When Yaël and Semaja met, giving a new start to Baszanger was an evident common vision. Without knowing each other, they shared the same passion for pearls. Yaël grew up surrounded by these gems, while Semaja reminisces about Baszanger's unique display of pearls.

Yaël, a certified gemologist and Semaja, a fashion journalist, share the same perception of a soft and durable luxury. Together they relaunched Baszanger - a historical and family brand which goes back to the 18th century.

Being the sixth generation of the Baszanger's lineage, Yaël designed limited edition jewelry. In joining, Semaja brought her fashion expertise to the field. 

Their collaboration has lead to a same purpose : creating beautiful, meaningful jewelry, giving rise to a collection marked by a defined classic allure.

Baszanger is all about pearls!

Baszanger has been passing on its knowledge of pearls for over a century. It was clear for Yaël and Semaja that this precious know-how needed to be perpetuated. Further more, both women feel strongly about the protection of oceans. Yaël has been diving for more than 25 years in the most preserved places on the planet, while Semaja lived on the Californian coast, and feels connected to the deep Pacific ocean.

They are actively committed to the survival of pearl production through their awareness of the ecosystem's fragility. Oysters need a stable environment with regulated temperatures. Today it is necessary to protect these species. Yaël and Semaja support foundations such as and

In order to honor the pearl in all its diversity, Yaël and Semaja only work with the best quality through renowned suppliers. They personally handpick each pearl, a work of patience requiring a trained eye. 

Baszanger mostly promotes South Sea pearls which are cultured in a natural and sustainable environment.

In the same spirit of durability, the controlled production of jewelry is carried out in Swiss and Italian workshops, reputable for their craftsmanship and expertise.Gold and precious stones are also responsibly sourced.

It is Yaël and Semaja's wish to create jewelry which induces emotions, in full respect of their values. Luxury that makes sense in the world of tomorrow.


In 1771, Paul Bassange and Charles Boehmer, jewelers to the French royal court, open their business Place Vendôme in Paris, where they prosper from their ever increasing reputation.

Following the resounding "Case of the Necklace" (explained here) Bassange and Boehmer are ruined.

Le collier de la Reine Marie Antoinette

After the French Revolution and the death of his business partner, Paul Bassange establishes himself as a diamond dealer in Holland.

One of his descendants, Lucien Baszanger (henceforth the name took on the Dutch spelling), diamond dealer and collector of rare stones, falls very sick in Ceylon. His doctor prescribes a water cure in Geneva, Switzerland.

Lucien Bazsanger ouvre la première boutique de joaillerie et de perles à Genève

There, he meets his future wife in 1915 and opens his jewelry store, specializing in fine pearls.

1915 Ancienne boutique Bazsanger bijoux joaillerie perles fines south seas Genève

1915 Ancienne boutique Bazsanger bijoux joaillerie perles fines south seas Genève interieur

1915 Ancienne boutique Bazsanger bijoux joaillerie perles fines south seas Genève interior boutique

Of this marriage a son is born - André Baszanger, jeweler in his own right and father of Yaël Baszanger, sixth descendant and first lady jeweler of this prestigious lineage.

André and his daugther Yaël Baszanger at their store in Geneva

Today Baszanger continues its history, this time in the feminine : Yaël Baszanger and Semaja Fulpius have relaunched the brand in 2016.